The first Country Fair White Elephant “Midnight Madness Green Valley Style” according to its founder and White Elephant historian Nola Scott, took place in 2004 to replace the fashion show that had been held each year since 1995. It didn’t take place at midnight; Green Valley rolls up the sidewalks at sundown, but Scott figured “here in Green Valley, midnight could happen anytime we decided it should!”
Nola created the idea of Midnight Madness after volunteers tired of carrying clothing and set-up for the Continental School Fashion Show. The first show was a roaring success with “an endless line” and “sales of $8,507.40”, according to Scott. Even the organ which was played at the first event sold for $600 dollars the following morning!
For those new to town and Midnight Madness novices, a couple of quick facts. 400 shoppers enter the White Elephant doors in the first 15 minutes. The first 200 shoppers in line are handed a raffle ticket and 50 winners are chosen to receive a four dollar gift certificate. ONLY cash and checks are accepted. The White Elephant ATM machine is located at the front entrance for those who need to convert plastic to cash. Midnight Madness doesn’t happen magically. It’s a year round project that involves dozens of volunteers and hundreds of decisions on the clothes and items chosen for sale. Each year Midnight Madness is improved and refined.
You can expect to see Christmas items, affordably priced jewelry, collectibles of all types with many surprises, patio items, tools, books, toys, hats, purses, belts, shoes, and of course clothes.
You’ll find some new clothes with retail price tags like Chico, Polo, Ralph Lauren, Jay Jill, White House Black Market clothes, and much much more. Plenty of dressing rooms are available as well as free standing mirrors throughout the store.